What was I thinking when I rented this turd? Oh yeah, that Talladega Nights: The Ballad of Ricky Bobby might be a funny, entertaining diversion. One can’t always watch grim tales of abortion in Communist Romania or the death of a small town’s entire generation of children. I had long since tired of Will Ferrell, once a treasure on the Saturday Night Live cast, but long since devolved into a movie factory that produces mostly crassness for crassness’ sake. But I had heard Talladega Nights also featured good turns from Molly Shannon, Amy Adams, and Sasha Baron Cohen, and I had also recently enjoyed John C. Reilly in Walk Hard: The Dewey Cox Story. All fail to amuse here.
The ensemble obviously improvised whole chunks of the movie, but not really to its benefit. I counted only two bits that made me laugh: Bobby extemporizes the commercial endorsement “If you don’t chew Big Red, *BLEEP* you!” (a line so aggressively stupid I laughed on impulse), and later, his poncy French rival Jean Girard (Cohen) reveals his corporate sponsor, Perrier. These two gags should make it clear that although Talledega Nights is not the first comedy to parody extreme product placement, it does drive it to a heretofore unexplored new level of absurdity. Finally, it dispenses with its relative subtleties altogether and simply cuts to an actual Applebee’s commercial.