Design is how it works: Gary Hustwit’s Objectified

Objectified finds its thesis in a quotation from one of history’s prime industrialists, Henry Ford: “Every object, whether intentional or not, speaks to whoever put it there.” In other words, everything we select, purchase, and interact with, was first designed and manufactured by a skilled artisan. That person’s job is to obsess about you, your […]

Purity, Ubiquity & Legibility: Gary Hustwit’s Helvetica

Helvetica (the documentary film) is not about Helvetica (the typeface), per se. Rather, it’s about the arts of graphic design and typography, their practitioners, and how they affect our daily lives. Each luminary talking head has a different explanation of Helvetica’s appeal and longevity: neutrality, legibility, perfection (unlike more ornate typefaces, it is arguably comprised […]

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