Purity, Ubiquity & Legibility: Gary Hustwit’s Helvetica

Helvetica (the documentary film) is not about Helvetica (the typeface), per se. Rather, it’s about the arts of graphic design and typography, their practitioners, and how they affect our daily lives. Each luminary talking head has a different explanation of Helvetica’s appeal and longevity: neutrality, legibility, perfection (unlike more ornate typefaces, it is arguably comprised […]

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