Avatar is the perfect distillation of all of James Cameron’s worst tendencies: an obsession with marines (while trying to have it both ways: worshipping the hardware and lingo, but casting them as villains), embarrassingly heinous dialogue (undercutting every dramatic moment with somebody droning flat one-liners like “oh shit” or “this’ll ruin my day”), a token wise Latina available for cleavage and wisecracks (Michelle Rodriguez, more wise than most of the white and/or blue people, anyway), a greater interest in technology over people (both on screen and behind the scenes), and a core anti-war message contradicted by glorified slaughter and explosions.
If Cameron had a purpose in mind for Avatar other than as a showreel of the latest technological breakthroughs, it seems to be an endorsement of violent protest. If so, the civilian population of Iran might find something of interest here. More the pity the Na’vi didn’t happen to be green, in which case critics might be discussing the film in terms of current events instead of being distracted by the shiny special effects masking the soulless narrative and blank acting (with the significant exception of a very funny Giovanni Ribisi and especially Zoe Saldaña, who manages to make an impression despite not technically appearing on screen — as a conventional photograph, anyway).
The official Avatar talking points require mention of the sundry technological breakthroughs that come tethered to every Cameron film, mostly having to do with computers. The Terminator (1984) and Aliens (1986) were relatively quaint in their utilization of models and stop-motion animation, but The Abyss (1989), Terminator 2: Judgement Day (1991), and Titanic (1997) each debuted incrementally advanced computer animation techniques, for the first time fully integrated with live action photography. I clearly recall watching T2 with an audience gasping and applauding in amazement during a shot in which the liquid metal robot T-1000 (Robert Patrick) literally turned itself inside out. There’s nothing in Avatar to compare to that communal moment of delighted awe in 1991; my 2010 Avatar audience oohed and aahed during the first 3D effects visible in the attached trailers (mostly for disposable kiddie movies like Despicable Me), but our eyeballs were already beaten into submission by the time the main feature rolled, and the packed house sat silently through the 162 minute-long barrage of computer-processed flim-flam.
I’ll spend a paragraph on the positive: Steven Soderbergh, who previously collaborated with Cameron on Solaris, reportedly said after seeing the film that “There’s gonna be before that movie and after“. It is inarguable that Avatar marks the tipping point in at least two key filmmaking techniques we’re certain to see even more of in the immediate future: 3D photography and virtual filmmaking (the congruence of photorealistic CGI with motion capture, basically a turbocharged update to the old practice of rotoscoping). The superlative 3D is applied equally well to both the live-action and animated sequences (indeed, most of the film is a melding of the two). It’s more refined and subtle than any 3D film I’ve seen before, including U23D, Beowulf, and Coraline, all of which resorted to in-your-face showing off common since the early days of The Creature From the Black Lagoon (1954) and Dial M for Murder (1954). Meanwhile, the motion-captured CGI characters are even more smoothly integrated with live-action photography than previous high-water marks like the T-1000 in T2, Jar Jar Binks (Ahmed Best) in George Lucas’ Star Wars prequel trilogy, and Gollum (Andy Serkis) in Peter Jackson’s The Lord of the Rings trilogy. And that’s not even to mention the startlingly detailed and immersive computer-generated backgrounds and environments.
The other big talking point is of course its staggering expense. It’s hard to remember now, years after Titanic’s box office receipts broke records worldwide, but its $200 million budget was originally an object of ridicule and put the very existence of two vast corporations at stake (20th Century Fox and Paramount). Avatar inflates the accountants’ calculations to the insane level of circa $237 million, but Cameron’s instincts appear again to have been right; Avatar has already (at this time of writing) earned a billion dollars worldwide, a mere two weeks after release.
As guest Dork Reporter Snarkbait wisely predicts, 10 years from now Avatar’s special effects will be laughable, and all that will be left is the story. And when that story is a warmed-over retelling of the European conquest of America (more recently retold in Terrence Malick’s The New World and as SlashFilm notes, Disney’s Pocahontas) set in a sci-fi world seemingly stolen from the paintings of Roger Dean, isn’t the hundreds of millions of dollars worth of technology and years of production all for naught? It’s impossible not to compare this folly to the Star Wars prequels, made long after Lucas fell down the rabbit hole of obsession with filmmaking technology and no longer had anyone around him willing or capable to say no. This Dork Reporter happened to watch (500) Days of Summer and Up in the Air right before and after Avatar, and can attest that there is no substitute for good writing and acting. People will still be rewatching films like those long after Avatar is forgotten.
Must read: The blog Papyrus Watch catches the use of the cliched font in the movie logo and subtitles. Papyrus was designed in 1982 and is now commonly found preinstalled on most computers.